Detailed Study on Winning and retaining business in the African mining equipment sector, 2016

Winning and retaining business in the African mining equipment sector, 2016 – A survey of key buyers and decision makers is a new market research publication announced by Reportstack. Overall trends in the data revealed:

Customer priorities in supplier selection are samples of products and services to trial, including demonstrations from trusted brands in the market

Suppliers perform well, but have lower levels of satisfaction in key maintenance and logistical issues

Caterpillar received the highest average satisfaction ratings and was considered the leading supplier for most categories of surface mining equipment

Account managers made a significant impact in the selection process, alongside having a trusted brand in the market.

Customers in Africa are very happy with their current supplier with only 10% are open to change in the medium term

The availability of parts was the standout area highlighted for improvement

To access full report with TOC, please visit Winning and retaining business in the African mining equipment sector, 2016.

Scope
The report is based on responses from a survey of over 110 senior decision makers at operating African mines, responsible for the purchase of equipment for plant and mine operations, along with its consumables. Survey respondents came from 15 different countries, including South Africa, Zambia, Tanzania and Zimbabwe. This included four different commodity groups and a range of surface and underground mining operations.

Reasons to Buy
• Identify key areas for differentiation by understanding what factors most influence choice of supplier

Target product and service improvement areas based on where mining equipment suppliers are currently underperforming relative to customer expectations

Develop successful sales and marketing strategies through an understanding of the leading competitors and their strengths and weaknesses.

Key Highlights
• Manufacturers performed well with miners most satisfied with their 'ability to develop a long-term partnership' and their 'product quality and reliability'.

Mines were most dissatisfied with ‘price' and 'on-time delivery and installation of equipment'.

Overall the major suppliers such as Caterpillar, Sandvik, Komatsu and Atlas Copco perform well in terms of customer satisfaction, with Caterpillar particularly dominant across many of the 16 factors examined.

The three leading areas for improvement identified by respondents were ‘availability of replacement parts’, ‘product quality and reliability’ and ‘ability to support cost reduction’.

Companies Mentioned

Caterpillar Komatsu Hitachi Atlas Copco Sandvik Liebherr Volvo Volvo Penta P&H Cummins Bridgestone Goodyear Michelin Dunlop Continental Bell Equipment

Contact:

Debora White

Manager - Marketing

debora@reportstack.com

Ph: +1-888-789-6604

Reportstack Market Research

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